Rally Wave made its debut with UPI Marketing at the Sports Licensing & Tailgate Show in Las Vegas ahead of Super Bowl LVIII in January 2024. The innovative new product is the latest craze in fan gear. It’s a one-size fits all wearable rally flag worn as a headband, or as a wristband, that is unwrapped and waved to cheer on your team.

Rally Wave was derived as an extension of the Hey Wave wristflag product line originally developed for water sports safety. Founders Sheila and Jamie Ringenbach, along with their 3 boys, and over 2 decades participating in their sporting events designed the patent pending Rally Wave.  

Rally Wave is a one-size-fits-all wearable rally flag that is offered in two lengths and various colors. Rally Wave is a portable banner allowing fans to express individuality and rally their way. The dye sublimated moisture wicking flags are versatile and customizable with detailed graphics, QR codes, and LED lights.

Rally Wave is great for stadiums, races, non-profits, rallies, parades, training camps and more. It's also a fundraising option for travel sports teams, clubs, and high schools. Interactive Rally Wave is comfortably worn as a wristband, headband, hat band, ponytail tie, belt loop streamer, bag/purse flag, koozie wrap and dog scarf. Reusable Rally Wave is a keepsake souvenir perfect for showing off autographs, pin collections or hung as a pennant, boat flag, or car flag.

Gene Smith, owner of UPI Marketing, Inc and 30 year industry veteran, envisions this as a completely new product category of fan gear. UPI Marketing currently holds the following licenses for Rally Wave: NFL, NFLPA, MLB, MLBPA, NBA, NHL, and FIFA. Although capable of high volume production, minimum order quantities for custom designs are only 1000 units making this product ideal for smaller markets, fundraisers and events, including high schools, parades, campaign rallies, festivals and VIP ticket packages.